Analytical Marketing Senior Executive

• Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies
• Carry out simulations for both commercial and marketing marketing campaigns and share insights to enhance performance
• Coordinate with global teams to implement machine learning and data science projects locally
• Develop machine learning models to predict customer behavior and support marketing efforts
• Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies
• Advise on customer segmentation such as RFM and contribute to improving business processes 
• Manage dashboards and create new tools to improve the tracking and visibility of KPI
• Provide consultancy to various departments on analytical topics

As a leading international food wholesaler, we at METRO are specialized in catering to the needs of hotels, restaurants, caterers (HoReCa), independent merchants (Traders), and more. We are also more than a supplier which inspires the gastronomy sector in more than 30 countries with approximately 15 million customers worldwide!  With its 35 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and over 4.000 employees.

We are a purpose driven company; we value Turkish cuisine and develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and pioneer the sector.

We furthermore take pride in our commitment to diversity, equity and inclusion at METRO Türkiye with our movement "Muftağımızda Eşitlik Var (MEV)". We aim for a more equal and more inclusive future with the diversity of our employees whose gender, place of birth, age, lifestyle, religion, perspective, experience and talents differ from each other.

We place diversity, equity and inclusion at the center of our business strategy and implement our recruitment policies accordingly by creating equal employment opportunity for all.
*METRO Türkiye is one of the WEPs Signatories.

• Bachelor’s or Master’s Degree in a related quantitative field
• 4+ years of experience with data analytics, data visualization and reporting in a fast paced environment (Retail experience is a plus)
• Proficiency in SQL - able to write structured and efficient queries on large data sets
• Proficiency in BI and data visualization platforms (e.g., Looker Studio) with data platforms like Google BigQuery
• Strong analytical skills with the ability to understand data and identify relationships between data sets
• Excellent command of both written and spoken English
• Advanced proficiency in MS Office
• Excellent communication and storytelling abilities using data
• Organized, proactive, and focused on achieving success through teamwork
• A genuine interest in digital disciplines and stay up to date on trends

METRO's Head Office follows a hybrid working model! We work remotely on Fridays, giving you the flexibility to work from anywhere. Plus, each year, you can choose two additional weeks to work remotely on your own terms!