Consumer Marketing Manager (Bonveno)

METRO is a global food company which inspires the gastronomy sector in more than 30 countries with 678 stores serving more than 17 million customers all around the world!

With its 34 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and 4.500 employees.

We are a purpose driven company; we value Turkish cuisine, develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and inspire the sector.

METRO Türkiye is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, color, religion, sex, national origin, sexual orientation, disability, or gender identity.

We are looking for a Consumer Marketing Manager for our new brand Bonveno. Bonveno is a new generation retail initiative that offers solutions beyond grocery shopping to its customers. This position will be reporting to General Manager of Bonveno.

• Design and execute integrated marketing campaigns that attract and engage convenience market shoppers,
• Oversee all customer touchpoints, including social media, flyers, offline and online platforms, loyalty programs and in-store activations,
• Lead the customer experience journey from store entry to checkout, ensuring consistency and excellence across all formats,
• Collaborate closely with cross-functional teams (Sales, Trade Marketing, Operations) to align marketing initiatives with promotions, pricing, and assortment strategies in order to drive traffic, conversion and loyalty,
• Manage weekly/monthly promotional calendars, ensuring effective communication to maximize traffic and sales uplift,
• Conduct shopper insight analysis and track consumer behavior to inform decision-making and optimize marketing investments,
• Coordinate with external agencies, creative partners and media to deliver impactful campaigns.
• Monitor and control marketing budgets, ensuring efficiency and ROI.

• Bachelor’s degree in Marketing, Business Administration or related field. MBA is a plus,
• At least 7 years of experience in retail marketing, preferably in food retail or FMCG with 5 years in a managerial role,
• Strong knowledge of shopper marketing, customer loyalty programs and digital marketing,
• Solid understanding of retail KPIs (traffic, conversion, basket size, frequency),
• Data driven mindset with ability to translate numbers and insights into actionable strategies,
• Excellent communication, leadership, and project management skills,
• Fluent in English (written and spoken).

Head Office Working Model is Hybrid in METRO, We're working remotely on Fridays. You can work from anywhere on that day!